Ready to grow?
Test the opportunity. Get the commercial plan right. Build the operation to enter a new market or scale what works.
↗Hands-on expertise for the wellness sector
Big decisions.Tough problems.Bring us in.
Buying a business. Turning one around. Building what comes next. We help wellness operators, owners, investors and private equity make the calls that matter and get the work done.
Operators at the core
We’ve run the businesses.
Led the teams.
Carried the responsibility.
Our advice comes from doing the job. We bring that experience into the decisions you face now, from improving performance to building what comes next.
Fitness. Recovery. Spas. Leisure. Padel. The wider wellness sector.
01 / How we work
Get to the problem.
Get down to business.
We start with what needs to change. Agree the job, the people and what success looks like. Then work alongside you to deliver it—with a clear handover when the job is done.
01 / Find the issue.Ask the hard questions. Test the assumptions. Agree what matters.
02 / Get to work.Bring in the right expertise. Make a practical plan. Help put it into action.
03 / Leave you stronger.Review progress against the brief. Hand over the work, decisions and next steps.
02 / What we tackle
What needs
to happen?
Something needs to change?
Find what is holding performance back. Reset the operating model, support a leadership change and work with your team to turn things around.
↗Buying, selling or investing?
Commercial due diligence. Management assessment. Sector insight. Get under the skin of the business, test the value creation plan and support the team after acquisition.
↗Need technology to deliver?
Work out where AI, data and digital can make a practical difference. Choose the priorities and help your team put them to work.
↗Experience in.
Progress out.
03 / Your people on the job
Four partners.
No fixed formula.
You work directly with us. One partner for a focused brief. A combined team when the job needs it. Senior expertise, without building a full-time team. Explore the experience each partner brings.
01Transformation & international growth
Justin Musgrove
Senior operator with experience in business transformation, performance improvement and international growth.
02Leadership, governance & sector influence
David Stalker
Wellness-sector leader bringing operational experience, board-level governance and sector-wide influence.
03Commercial growth & technology
Ivan Stevenson
Commercial leader helping wellness businesses strengthen sales, partnerships and sustainable growth.
04Strategy, AI transformation & governance
Melinda Nicci
35+ years across fitness and wellness, combining operational experience, strategy, AI transformation and board-level governance.Our collective network
Four partners.
A much wider reach.
Between us, we have relationships across operators, investors, technology companies, suppliers, specialists and industry leaders. We assemble the expertise the problem needs, rather than limit the answer to the people on our payroll.
Where a brief needs specialist input, we bring the right people into the work. Your Looking Glass partner stays directly involved, with a clear brief and clear responsibility.
04 / What’s changing
What does it mean
for your business?
The practical question
Where can AI earn its place?
Start with the work: sales follow-up, member service, reporting and team capacity. We help you choose useful applications, prepare the business and lead the transformation.
Talk it through with us →The wellness sector is converging: fitness, recovery, spas, leisure, padel and longevity. We help you understand what that means commercially, with technology and AI put to work where they improve the business.
05 / Experience behind Looking Glass
Looking aheadoperating experience applied to changing customer needs, new models and what comes next
Operator-ledexperience running businesses and leading teams across the wellness sector
Hands-onoperations, commercial strategy and AI transformation
Board-leveljudgement from people who have held the accountability
06 / Let’s get to work
Tell us what
needs doing.
A decision you need to make. A problem you need to solve. An opportunity you want to pursue. Tell us where you are—we’ll be straight with you about how we can help.
Bring us in ↗